Funnel Marketing
Funnel marketing is a funnel-shaped model that conveys the audience in a four-step path that will lead them to become a loyal customer. AWARENESS: In this phase the first...
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KPI (Key Performance Indicators)
KPIs (Key Performance Indicators) are indicators that allow you to measure the performance and / or results of an activity. Selecting the right KPIs allows managers to make intelligent...
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Brand Reputation
It might be hard to uniquely define “Brand Reputation”: it is a multidimensional construct that refers to a set of expectations, perceptions and audience rating of the company. Brand...
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Storytelling
Storytelling Talking about social media, the interaction with our users and followers is often a bit lacking. One of the main problems is that we don’t know how to...
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Neuromarketing
Neuromarketing is a discipline born from the fusion of science, economics and psychology. The goal is to study the response of customer’s brain when it is exposed to stimuli...
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Digital Strategy
Digital strategy is an essential element for the success of a company. It is basic to create a corporate presence on the web through the use of online tools...
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Artificial Intelligence
Artificial intelligence studies the design techniques of hardware systems and creates software capable of completing actions that appear to belong exclusively to human intelligence. Could become a viable solution...
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Editorial Plan
The editorial plan is a document that anyone who wants to give a coherent image of their brand creates and, above all, organize their contents in order to tell...
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How does digital advertising data change in 2021?
According to the latest adex benchmark based on European data, investments in online advertising would have grown by about 6.3% compared to last year. A positive trend in constant increase...
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