SEO

SEO

chiara April 29, 2022

SEO (Search Engine Optimization) is based on the keyword position on search engine, but the ranking for target keywords isn’t simple or direct. Until 2013 the writers thought it...

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the_metaverse

The Metaverse

chiara April 27, 2022

What is the “metaverse” and how does business change? It’s difficult to define the term “metaverse”, because it doesn’t refer to any specific type of technology, but rather a...

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editorial_plan

Editorial Plan

chiara April 19, 2022

The editorial plan is a document that anyone who wants to give a coherent image of their brand creates and, above all, organize their contents in order to tell...

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STORYTELLING: make your own story memorable and shareable!

Giulia Ognibene October 26, 2021

To create an effective brand communication we need to connect consumer needs to product/services features and value, using storytelling techniques. Communication is often limited to listing the main characteristics...

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How does digital advertising data change in 2021?

Giulia Ognibene July 23, 2021

According to the latest adex benchmark based on European data, investments in online advertising would have grown by about 6.3% compared to last year. A positive trend in constant increase...

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