Artifact
Instagram founders Kevin Systrom and Mike Krieger, have launched a new social network in beta It is called “Artifact” and has been defined “the new Tik Tok for text”:...
Read moreCategory: Digital Marketing
Funnel Marketing
Funnel marketing is a funnel-shaped model that conveys the audience in a four-step path that will lead them to become a loyal customer. AWARENESS: In this phase the first...
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KPI (Key Performance Indicators)
KPIs (Key Performance Indicators) are indicators that allow you to measure the performance and / or results of an activity. Selecting the right KPIs allows managers to make intelligent...
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Cookie
The term “cookie” marks a small alphanumeric text file that is located on the server of the website we want to visit and that is stored on the user’s...
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Storytelling
Storytelling Talking about social media, the interaction with our users and followers is often a bit lacking. One of the main problems is that we don’t know how to...
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Neuromarketing
Neuromarketing is a discipline born from the fusion of science, economics and psychology. The goal is to study the response of customer’s brain when it is exposed to stimuli...
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SEO
SEO (Search Engine Optimization) is based on the keyword position on search engine, but the ranking for target keywords isn’t simple or direct. Until 2013 the writers thought it...
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The Metaverse
What is the “metaverse” and how does business change? It’s difficult to define the term “metaverse”, because it doesn’t refer to any specific type of technology, but rather a...
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Editorial Plan
The editorial plan is a document that anyone who wants to give a coherent image of their brand creates and, above all, organize their contents in order to tell...
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STORYTELLING: make your own story memorable and shareable!
To create an effective brand communication we need to connect consumer needs to product/services features and value, using storytelling techniques. Communication is often limited to listing the main characteristics...
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