STORYTELLING: make your own story memorable and shareable!

Giulia Ognibene October 26, 2021

To create an effective brand communication we need to connect consumer needs to product/services features and value, using storytelling techniques. Communication is often limited to listing the main characteristics...

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How does digital advertising data change in 2021?

Giulia Ognibene July 23, 2021

According to the latest adex benchmark based on European data, investments in online advertising would have grown by about 6.3% compared to last year. A positive trend in constant increase...

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