Funnel Marketing

Funnel Marketing

chiara October 21, 2022

Funnel marketing is a funnel-shaped model that conveys the audience in a four-step path that will lead them to become a loyal customer. AWARENESS: In this phase the first...

Read more
KPI

KPI (Key Performance Indicators)

chiara October 18, 2022

KPIs (Key Performance Indicators) are indicators that allow you to measure the performance and / or results of an activity. Selecting the right KPIs allows managers to make intelligent...

Read more
Cookie

Cookie

chiara October 14, 2022

The term “cookie” marks a small alphanumeric text file that is located on the server of the website we want to visit and that is stored on the user’s...

Read more
Storytelling

Storytelling

chiara September 20, 2022

Storytelling Talking about social media, the interaction with our users and followers is often a bit lacking. One of the main problems is that we don’t know how to...

Read more
Neuromarketing

Neuromarketing

chiara September 13, 2022

Neuromarketing is a discipline born from the fusion of science, economics and psychology. The goal is to study the response of customer’s brain when it is exposed to stimuli...

Read more
SEO

SEO

chiara April 29, 2022

SEO (Search Engine Optimization) is based on the keyword position on search engine, but the ranking for target keywords isn’t simple or direct. Until 2013 the writers thought it...

Read more
the_metaverse

The Metaverse

chiara April 27, 2022

What is the “metaverse” and how does business change? It’s difficult to define the term “metaverse”, because it doesn’t refer to any specific type of technology, but rather a...

Read more
editorial_plan

Editorial Plan

chiara April 19, 2022

The editorial plan is a document that anyone who wants to give a coherent image of their brand creates and, above all, organize their contents in order to tell...

Read more

STORYTELLING: make your own story memorable and shareable!

Giulia Ognibene October 26, 2021

To create an effective brand communication we need to connect consumer needs to product/services features and value, using storytelling techniques. Communication is often limited to listing the main characteristics...

Read more

How does digital advertising data change in 2021?

Giulia Ognibene July 23, 2021

According to the latest adex benchmark based on European data, investments in online advertising would have grown by about 6.3% compared to last year. A positive trend in constant increase...

Read more