The editorial plan is a document that anyone who wants to give a coherent image of their brand creates and, above all, organize their contents in order to tell a story… the famous storytelling!
How is it created?
First of all, 3 fundamental things must be taken into account:
- Smart objectives: specific, measurable, approachable, relevant and in time
- Target: the audience we want to refer to
- Trend
We remind you that a brand that decides to do online communication must have a strategy that leads him to follow a fil rouge that gives a coherent self-image but, at the same time, invites the target to approach by stimulating their curiosity.