Funnel Marketing

Funnel Marketing

chiara October 21, 2022

Funnel marketing is a funnel-shaped model that conveys the audience in a four-step path that will lead them to become a loyal customer. AWARENESS: In this phase the first...

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KPI

KPI (Key Performance Indicators)

chiara October 18, 2022

KPIs (Key Performance Indicators) are indicators that allow you to measure the performance and / or results of an activity. Selecting the right KPIs allows managers to make intelligent...

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Cookie

Cookie

chiara October 14, 2022

The term “cookie” marks a small alphanumeric text file that is located on the server of the website we want to visit and that is stored on the user’s...

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NFT

NFT

chiara October 11, 2022

The NFT (Non-Fungible Token) is a digital asset that represents a real world object, encoded using software to be purchased and sold online. The peculiarity of NFTs is that...

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Brand Reputation

Brand Reputation

chiara October 7, 2022

It might be hard to uniquely define “Brand Reputation”: it is a multidimensional construct that refers to a set of expectations, perceptions and audience rating of the company. Brand...

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project manager

Project Manager

chiara October 5, 2022

The project manager is a key figure within a work team, as he works to ensure compliance with costs, time and quality of the project. What are the phases...

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Characteristics that make a website strong

Characteristics that make a website strong

chiara September 23, 2022

Do you know which are the characteristics that make a website strong? A website is your advertising tool, that’s never finished. It’s constantly evolving and changing with the needs...

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Storytelling

Storytelling

chiara September 20, 2022

Storytelling Talking about social media, the interaction with our users and followers is often a bit lacking. One of the main problems is that we don’t know how to...

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M-health

M-health

chiara September 16, 2022

M-health is a sub-category of e-health and concerns health services that can be carried out through the use of mobile and wireless devices. The smartphone is the most used...

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Neuromarketing

Neuromarketing

chiara September 13, 2022

Neuromarketing is a discipline born from the fusion of science, economics and psychology. The goal is to study the response of customer’s brain when it is exposed to stimuli...

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