Funnel Marketing
Funnel marketing is a funnel-shaped model that conveys the audience in a four-step path that will lead them to become a loyal customer. AWARENESS: In this phase the first...
Read moreTag: Digitalization
KPI (Key Performance Indicators)
KPIs (Key Performance Indicators) are indicators that allow you to measure the performance and / or results of an activity. Selecting the right KPIs allows managers to make intelligent...
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Cookie
The term “cookie” marks a small alphanumeric text file that is located on the server of the website we want to visit and that is stored on the user’s...
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NFT
The NFT (Non-Fungible Token) is a digital asset that represents a real world object, encoded using software to be purchased and sold online. The peculiarity of NFTs is that...
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Brand Reputation
It might be hard to uniquely define “Brand Reputation”: it is a multidimensional construct that refers to a set of expectations, perceptions and audience rating of the company. Brand...
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Project Manager
The project manager is a key figure within a work team, as he works to ensure compliance with costs, time and quality of the project. What are the phases...
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Characteristics that make a website strong
Do you know which are the characteristics that make a website strong? A website is your advertising tool, that’s never finished. It’s constantly evolving and changing with the needs...
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Storytelling
Storytelling Talking about social media, the interaction with our users and followers is often a bit lacking. One of the main problems is that we don’t know how to...
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M-health
M-health is a sub-category of e-health and concerns health services that can be carried out through the use of mobile and wireless devices. The smartphone is the most used...
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Neuromarketing
Neuromarketing is a discipline born from the fusion of science, economics and psychology. The goal is to study the response of customer’s brain when it is exposed to stimuli...
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