According to the latest adex benchmark based on European data, investments in online advertising would have grown by about 6.3% compared to last year. A positive trend in constant increase that allows us to establish a total investment of 69 million euros.
Among the most relevant results for advertising online, we note an exciting growth of the social media advertising and a gradual return to branding that marks the growing need of companies to communicate their brand identity especially through video content: this allow the user to make a real virtual experience of the enterprise.
HIGHER INVESTMENTS:
Social ADV: + 15,9%
Video content usage: + 16,3%
Display ADV: + 9,1%
Search: + 7,9%