To create an effective brand communication we need to connect consumer needs to product/services features and value, using storytelling techniques. Communication is often limited to listing the main characteristics...
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Virtual Events must offer engaging experience using comprehensive event technologies. Event technology tools make organization able to manage a wide variety of events on a single platform. These technology...
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A winning CRM map needs to be based on horizontal and vertical flows that include all departments simultaneously. It has to be based on an inside-out approach which allow...
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The 5 high level business impacts that data and analytics leaders can create using AI projects are: EXPLORATION: unknown transformative patterns in data.INNOVATION: promote new business idea based on...
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The adoption of digital devices in the workplace has helped to break down barriers between public and private life. Among the most important variables during the evaluation of a...
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After years of research, facebook reveals the possibility of creating a wrist device that can be used as a processing platform, able to support a wide range of sensors. ...
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Telemedicine marks a radical change in the relationship between doctor, patient and institutions.The consequences of COVID-19 have made digitalization necessary in all industries and this time progress has not...
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According to the latest adex benchmark based on European data, investments in online advertising would have grown by about 6.3% compared to last year. A positive trend in constant increase...
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Did you know? studies you! Its analytical skills use artificial intelligence to create a perfectly customized customer experience. The app uses BART, an algorithm that operates in order to...
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CIOs in the healthcare and life sciences sector must face the growth of technological innovations which must be incorporated into their strategic planning! 2020 saw a lot of opportunistic...
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