Spotify studies you!

By: Giulia Ognibene Posted on: July 23, 2021

Did you know? studies you! Its analytical skills use artificial intelligence to create a perfectly customized customer experience. The app uses BART, an algorithm that operates in order to keep users connected as long as possible.

How? The system that leads users to repeatedly scroll the social walls or skipping the next song on spotify, is based on the main variable stimulator of human interest: the unknown.

The curiosity to discover “what’s next” has the ability to keep us glued to small screens, all supported by a particular psychological process triggered by the app that involves the neural structures responsible for motivation and pleasure.