Funnel Marketing
Funnel marketing is a funnel-shaped model that conveys the audience in a four-step path that will lead them to become a loyal customer. AWARENESS: In this phase the first...
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KPI (Key Performance Indicators)
KPIs (Key Performance Indicators) are indicators that allow you to measure the performance and / or results of an activity. Selecting the right KPIs allows managers to make intelligent...
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Cookie
The term “cookie” marks a small alphanumeric text file that is located on the server of the website we want to visit and that is stored on the user’s...
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NFT
The NFT (Non-Fungible Token) is a digital asset that represents a real world object, encoded using software to be purchased and sold online. The peculiarity of NFTs is that...
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Brand Reputation
It might be hard to uniquely define “Brand Reputation”: it is a multidimensional construct that refers to a set of expectations, perceptions and audience rating of the company. Brand...
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