SEO

SEO

chiara April 29, 2022

SEO (Search Engine Optimization) is based on the keyword position on search engine, but the ranking for target keywords isn’t simple or direct. Until 2013 the writers thought it...

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STORYTELLING: make your own story memorable and shareable!

Giulia Ognibene October 26, 2021

To create an effective brand communication we need to connect consumer needs to product/services features and value, using storytelling techniques. Communication is often limited to listing the main characteristics...

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